Out grower model

The model

Farmers need most up to date information on how to grow chickens efficiently and economically. Training can be an area that is difficult to quantify but we always make an effort to ensure that our poultry farmers are well equipped and prepared. We hold Farmers Training in preparation for each and every season. Training is a critical area for farmers to be able to share ideas and thoughts. Our contract agreements have waiting lists.

Thank you to all our suppliers namely Hukuru Chicks, Pro Feeds and Brand Agro and most all our farmers for an enthusiastic participation and maintaining our standards always growing the tastiest chicken. Our main aim is that of improving their knowledge of new techniques and technologies in addition to providing them with any physical resources necessary for implementation, training dramatically increases the farmers’ level of productivity and understanding the process.

We have recognised that there is need for a sustainable approach to chicken farming in this environment, our solution emphasizes farmer education in methods and technologies that do not have an overly negative effect on soil, water, air quality.

These farmers training programs will:

  • Increase local chicken
  • Increase farmer income and knowledge
  • Increase sustainability of chicken farming practices and the process

Farmers training

Farmers need most up to date information on how to grow chickens efficiently and economically. Training is an area that can be difficult to quantify but we always make an effort to ensure that our poultry farmers are well equipped and prepared. We hold Farmers Training in preparation for each and every season. Training is a critical area for farmers to be able to share ideas and thoughts. Our contract agreements have waiting lists.

Thank you to all our suppliers namely Hukuru Chicks, Pro Feeds and Brand Agro and most all our farmers for an enthusiastic participation and maintaining our standards always growing the tastiest chicken. Our main aim is that of improving their knowledge of new techniques and technologies in addition to providing them with any physical resources necessary for implementation, training dramatically increases the farmers’ level of productivity and understanding the process.

We have recognised that there is need for a sustainable approach to chicken farming in this environment, our solution emphasizes farmer education in methods and technologies that do not have an overly negative effect on soil, water, air quality.

These farmers training programs will:

  • Increase local chicken
  • Increase farmer income and knowledge
  • Increase sustainability of chicken farming practices and the process

Distribution

Fresh and Frozen is the sole distributor of Sable Brand, it has a common share holding with the brand, and it is dedicated to distributing Sable products country wide, in the most efficient, reliable and cost effective way. Fresh and Frozen employs its own dedicated merchandising and sales team to ensure brand awareness. Sales and merchandising are regularly invited to farmers training days to give market feedback, ideas and what the sales team in market is doing to innovate and create more market share, aswell as spending time with the farmers to  hear the effort farmers are making in creating a good quality product at a competitive price. Fresh and Frozen has increased its turnover by over 100% in 2017, which has turned it in to a very effcient service for Sable brand to market. While in 2015 and 16, the distribution was struggling to reach a turnover that made it viable. All the efforts and patience of the team has paid off , and it is now a very cost effective solution for the Sable brand to deliver to market. Fresh and Frozen is constantly investing and improving in its cold chain, from cold stores, to transport, to training to staff. Fresh and Frozen has its cold stores in Chegutu which is centrally positioned to be able to run a country wide distribution from link to Zim Special Brand.